About Cradle to Cradle

In 1998 William McDonough and Michael Braungart wrote an article called The NEXT Industrial Revolution. It was the start of a new sustainable design philosophy called Cradle to Cradle. Cradle to Cradle wants to restore the Natural Cycle. Cradle to Cradle is based on three pillars: Equity (Social Justice), Economy (Market Viability), and Ecology (Environmental Intelligence).  A citation out of the Next Industrial Revolution: “Many people believe that new industrial revolutions are already taking place, with the rise of cybertechnology, biotechnology, and nanotechnology. It is true that these are powerful tools for change. But they are only tools-hyperefficient engines for … Continue reading About Cradle to Cradle